the perspective it offers.
We live in the Internet, it has become a part of us. This is the real future for the marketing communication.
We are an interactive marketing agency.
To us, the Internet is a space of unlimited possibilities.
It is a new dimension of communication, shaped by our imagination.
the perspective it offers.
We live in the Internet, it has become a part of us. This is the real future for the marketing communication.
creative and passionate.
Experts in their fields. Together we develop a potential you can take advantage of.
systematic and well-organized.
Specific actions, not the pompous words. A work that builds mutual trust and faith in success.
We will develop a strategy and implement an overall communication for your brand in the interactive world, using all the 360interactive areas.
We will choose the 360interactive areas and will use them to increase the effectiveness of your brand’s marketing actions.
We will choose the 360interactive areas and will use them to increase the effectiveness of your brand’s marketing actions.
interactive marketing agencies in Poland.
working at our offices
in Warsaw and in Poznan.
a philosophy of action thanks to which our Clients can experience all areas of activities in the interactive world.
finished projects and implemented campaigns.
Over 100 Clients and many industry awards.
The aim was to pick the best music to be listened to while driving a car; using the capabilities of mobile applications.
Using the popularity of music programs. Linking them to the ŠKODA brand and its recommendation program called „ŠKODA. Wiesz co dobre!” („ŠKODA. You know what’s good!”)
During the first stage of the contest, the artists submitted their compositions which were later rated by the Internauts. 100 songs which received the biggest amount of votes were qualified to the second stage where they were judged by the jury. The jury comprised of: Piotr Metz, Andrzej Smolik, Piotr Stelmach, Agnieszka Szydłowska, Michał Urbaniak i Wojciech Waglewski. All of them received iPads with special application enabling them to vote. Also, they received cars which they drove and listened to the chosen songs.
Everyone could follow the contest at the website wieszcodobre.pl, where, besides the contesting songs, one could find news, blog, pictures and videos prepared for the campaign. 880 music bands submitted 1666 compositions representing various music genres. Finally, top 10 bands were invited to play a concert in the Agnieszka Osiecka studio of Polish Radio.
Creating a positive, modern image of the Salt Mine and enabling to communicate with the tourists; engaging the smartphone and tablet users, enticing them to visit the “Wieliczka” Salt Mine.
Creating and implementing the concept of presenting the historical Mine to the mobile device users.
A multimedia interactive guide enables to feel an unforgettable atmosphere that can be experienced only in the salty underground. There are 10 salt chambers which can be visited and seen in every detail, thanks to the 360 panoramic view. During the “excursion” everyone can get to know the chambers intrigue stories… iPad users can also take part in an “adventurous sightseeing” - they undertake a mission of finding the hidden salt crystals, thanks to which they will be able to discover the Secret Chamber’s secret…
The launch of an application was very positively received by the media, including PAP, Newsweek Polska and Gazeta Wyborcza, as well as by the mobile brand experts. The appreciation was manifested for example in the title Mobile of The Day, awarded by The FWA, as well as MIXX Award 2012 and Mobile Trends Awards. On the first day of its launch, the application received the maximum note of five stars from Reviewer’s Choice at FileDir.com. There was also an appreciation from Google expressed in a form of invitation to the "Creative Sandbox".
Developing a website which would be optimized for all devices with an Internet access.
Developing a website using the Responsive Web Design technology in order to adjust to the display environment; increasing the transparency and legibility of the website which would make browsing the company’s offer much easier.
While working on the www.agatameble.pl website the main emphasize was placed on the customer’s convenience in terms of finding Agata Meble’s pieces of furniture. That’s why the website comprises, amongst other, of an advanced searching engine with many-parameter filter which enables to determine the wanted product precisely. Users can also compare chosen furniture pieces and add them to the shopping list. Additionally, thanks to the intuitive menu, the products can be seen categorized according to their type or destination, or already arranged in various interiors. Also, thanks to the geo-location feature, the customers can find a showroom which is in their neighborhood, and they will be also informed about any current sales offers.
Introducing the New ŠKODA Octavia to the Polish market. Presenting a car which is modern, family friendly and equipped with clever solutions. Emphasizing the significance of fascinating forms and unusual materials which usually are out of sight.
The AMAZING PARTS campaign, conducted under the claim: „amazing means art in every part”, shows the stunning design of the new ŠKODA model, and at the same time highlights its advanced technology.
During the AMAZING PARTS campaign, the new ŠKODA Octavia was disassembled and shown from the inside. Then, young designers, students of the School of Form, under the supervision of Mr. Oskar Zięta, an excellent Polish designer and a Head of the Industrial Design department, used them to build a totally new items. ŠKODA parts were an inspiration and a material which perfectly combined the utility properties with an art.
The campaign ŠKODA AMAZING PARTS took place at the turn of March and April 2013, during Poznań Motor Show.
Refreshing the image of the Zelmer brand in the Internet, sale support, developing a new e-commerce tool, creating new places on the website for customers and investors.
Developing a new zelmer.pl website which would be a communication platform (B2C, B2B) and an e-commerce.
Designing a new website divided into two parallel sections: consumer and corporate.
The consumer section offers a help center which is the easiest way to contact the service point or browse the product catalogue. There is also an e-commerce complimented by many useful advices on the best usage of the Zelmer products. The e-commerce system which is integrated with an internal systems of the sales showroom of the brand, offers a simplified and automated order processing.
The corporate section provides a detailed information on the Zelmer group, the brand’s history, it also contains miscellaneous presentations and financial reports, as well as the newest information concerning the brand’s activity.
Current offer sale promotion, sales, product information, prices.
Linking the internet campaign with the nationwide ATL and BTL campaigns.
Creating interactive advertising media, banners, websites – both nationwide and their local mutations.
Creating Internet forms of advertisements – from several to dozens banners per week – taking into account permanently changing sales offer and various promotions. Numerous nationwide campaigns in the rich media.
For the purposes of one of the campaigns, GoldenSubmarine – first in Poland, third in Europe) developed a form of dynamic masthead displayed on YouTube. This creation was appreciated by Google and was placed at the website created for an innovative banners . It can be seen here: http://www.richmediagallery.com/galleryDetail/?id=35377
Education in the topics related to sayings, words of wisdom and collocations referring to economics, money and finance. Additionally - supporting the sales campaign.
To deepen knowledge on the Polish sayings on finance by means of an application. Engaging to participate in regular, funny activities offered on the fan page.
On the special fan page, the Internet users were guessing the puzzles depicting Polish sayings, words of wisdom and collocations referring to economics and finance. A funny character was an important element of every puzzle.
An application, posts and advertisement were prepared and placed on Facebook.
Strengthening the image of Volkswagen Utility Cars as “heavy duty” cars. Emphasizing the unique features of particular models.
Creating a possibility to “rent” a car for a special duty task. Both “regular” Facebook users and companies owners can check the cars and find out that Volkswagen Utility Cars are like irreplaceable employees.
Volkswagen Utility Cars are ready to face the toughest tasks. It is as simple as using a Facebook application and “rent” an appropriate model which will complete the mission the best. The ordering party describes the problem and determines the task for the car. It can be either a professional order or a non-standard task. The mission which gets the biggest amount of users’ votes is going to be executed and registered by video cameras. Videos recorded during the mission can be seen on Facebook and YouTube.
Users could choose one of the following Volkswagen models: voluminous Transporter, brave Amarok, reliable Caddy, strong Crafter, comfort Caravelle or versatile Multivan.
Putting in an order the information architecture and securing the graphic cohesion of the new website and Honda dealers’ websites.
Creating a place where Honda customer can find many useful and user-friendly functionalities. Stronger than at the corporate website emphasis on the website’s sale purposes.
The main task was to simplify and vary the form of communication between the company and its clients. To achieve this goal, a new Honda in Poland main website was developed, as well as over 50 websites of Honda dealers, all of them coherent to the main website in terms of graphics as well as information concerning the brand’s offer and configuration of brand’s cars and motorcycles. Every model site has the same menu and information layout, yet shows an individual character.
Dealers’ websites have been integrated with the main page in order to import an information concerning particular models, pricelists or technical specifications. Also, news and the promotions sections are imported from honda.pl. Dealers can create their own promotions and add their “local” news.
Studying chemistry through fun with a little help of modern technologies and presenting it in a „cool”, youthful form. Project mostly geared towards junior high students.
Creating a modern form of communication with students. Finding an approachable and interesting method of teaching chemistry.
For the purposes of the campaign, a short videos were recorded. Their main characters - Cyryl and Drożdżówa – in a very easy-going and funny way presented chemical experiments. Those videos were the starting points to tell the stories about chemistry, while their characters were the website specific guides. There is also an interactive Mendeleev’s Table on the website, as well as scientific information and various contests.
„Chemistry class” enables to sign up for the educational program sponsored by PKN ORLEN S.A. Thanks to a permanent updates of the website, there is a continuous interaction with the website visitors. The action is supported by dedicated fanpage on Facebook „Poczuj Chemię” (feel the chemistry) with many interesting details and jokes concerning chemistry.
Supporting the Warka brand in its image building activities.
Raising awareness amongst Poles that there is no better beer than the one which name comes from the most „beer-related” word.
Warka calls for fight to save the meaning of "warka" word (it means „a brewing measure”) as well as other beautiful Polish words.
We built a platform for communications between the internauts which engaged them in discovering the forgotten meanings of some words. The first almost-forgotten word was “warka” which originally meant “a brewing measure”.
The internauts could participate in an action brought up by the Polish language enthusiasts, linguists and wordplays passionates. With a help of professionals, and the Polish language lovers, it was supposed to convince the dictionary publishers to put those words/meanings in their publications. For the purposes of the campaign supporting the image of the Warka brand, we developed a website and created a fanpage and an application on Facebook.
Introducing to the internauts the new Kotlin ketchup tastes: Russian and Garlic. Enticing the internauts to taste them.
Developing a mechanism thanks to which the internauts could play a role in a new commercial – they could become a star in one of the three movies about the new ketchup tastes.
In accordance with the developed strategy, the internaut could join the promotional campaign for the new ketchup tastes. Thanks to an accurate mechanism on the dedicated website ketchupy.pl, the internaut could cover the actor’s face with their picture and “play” in one of the three commercials: Russian Kung-Fu, Tomato defilade and Garlick-feratu. Their plot was slightly absurd and had a specific sense of humor which was a perfect feature for viral action- the videos were very often sent to friends.
The website was awarded with the „webska page” title at Interaktywnie.com. Also, it was on a shortlist of pages competing for the "Site of the Day" title, awarded by the FWA.
Developing a website for the Legal Culture Foundation – creating a place for communication with the social campaign addressees. Reaching those internauts who participate in the cultural events.
Creating a special place in the Internet where the internauts can find out about the foundation’s activity, its mission, cultural and educational offer. Creating a database of legal sources of cultural events, also, enabling to take part in contests and to exchange information.
Within the frames of our cooperation with the Foundation, our agency prepared several creative solutions, such as their website www.legalnakultura.pl, a main claim for the campaign „Kultura. Cała sztuka w tym, by cieszyć się nią razem”, a multimedia presentation for the briefing inaugurating the launch of the Project and a press and on-line advertisement. The campaign Legal Culture was conducted under the patronage of the minister of Culture and national Heritage, Bogdan Zdrojewski. It was also backed up by the representatives of the creative ambience and the top Polish artists.
Creative display of top MA thesis written by the students of Academy of Fine Arts (ASP) in Warsaw.
Creating a place where the Best Diplomas of 2010 could be presented in an attractive way. Providing an unconventional space for young artists which will emphasize their creativity.
Looking for an original way to create a digital art gallery, we have developed an innovatory project which leaves far behind the classical websites construction. Based on the Flash technology website was appreciated by the experts of the interactive brand. See:
The website was awarded with the Site Of The Day title by theFWA.com. It was also awarded with the „webska strona” title by the interaktywnie.com.
Zbudowanie świadomości nowej kawy „do picia z mlekiem”. Pozyskanie jak największej liczby fanów na fanpage marki MK Cafe.
Każdy na Facebooku może dostać nowość - MkCafe „do picia z mlekiem”. Wystarczy, że znajdzie znajomych, którzy też lubią kawę z mlekiem.
Zgodnie ze strategią, stworzono miejsce, w którym użytkownicy Facebooka mieli spędzić czas na miłej zabawie i powiązać swoje przyjemne doznania z marką MK Cafe. Stworzona na ten cel aplikacja „Jak dobrze znasz swoich znajomych?” opierała się na mechanizmie krótkiego pytania, na które odpowiadać mieli zaproszeni znajomi.
Użytkownik wskazywał 10 osób, co do których był pewien, że piją kawę z mlekiem. Uczestnicy, którzy w najkrótszym czasie dostali od swoich znajomych odpowiedź (potwierdzającą, że piją właśnie taką kawę), otrzymali w nagrodę opakowania kawy MK Cafe Premium „do picia z mlekiem".
Educating young internet users (13-19 years old) in terms of critical movie analysis. Creating a place for discussion on all the elements that make a movie.
Enticing youth to discuss about movies and having their own opinion on them. Discovering cinema secrets, with a little help of experts.
Within the framework of cooperation with Polish Film Institute (PISF), we have developed a website for the social campaign: Skrytykuj.pl. It comprises of many different activities which are supposed to inspire the youth to perceive a movie in a critical way. “Sklej to” (glue it) is a contest for creating mems. “ZZa kulis” (behind the scene) is a set of movies starring the campaign ambassadors (i.a Arkadiusz Jakubik, Joanna Kulig). „Skrytykuj” (criticize) is a main contest for the most interesting review of the chosen movie. The award is an invitation to be a jury member during the International Festival of Independent Cinema Off Plus Camera. There is also a special blog platform on the website.
Banners with campaign ambassadors as well as Facebook application called “The Taste Tester” were created for the purposes of the campaign. Facebook application enables, with a pinch of salt, to test the movie taste, and download a dedicated Cover Photo for the profile as an award.
Custom support for the tactical campaign „We have everything better” concerning all range of Volkswagen models. The campaign appeared on a radio, in press and outdoor.
Engaging the target group to have fun which would at the same time raise the awareness of an unique VW offer.
We developed a strategy based on a very popular in Poland “talent shows”. During a specially organized casting, its participants were supposed to present chosen equipment element or feature of the Volkswagen car, for example air conditioning , parking sensor, armrest etc.
10 videos recorded during the casting were uploaded to the dedicated website. Every feature of the VW car was “played” by 3 contestants. The internauts were rating those videos and voting for the most suggestive scene. Those funny videos gave a good basis for the communication and dialog with the internauts.
Creating an innovative platform for communication with customers and for commercial purposes.
Refreshing an on-line image of the stores chain. Building a transparent website with an easy access to an information concerning the offer, using the potential of website’s “interactiveness”.
A new main page redirects the internauts to various subpages: Promotions, New arrivals, Kubuś and Friends, Freshcafé and Services. System will automatically suggest the closest Żabka store. A special localizator will help to find other Żabka stores in the neighborhood. There is a filter option thanks to which a Freshcafé spots can be found.
Users who visit the website regularly can see banners promoting particular sections, the banners change depending on the internauts interest – measured by their clicks. There are various products the user can find in the “Promotions” section. Those products are sorted in different categories: „for breakfast”, „for dinner”, „for supper”, „sweet corner” „leasure time”. There is also a promotional newsletter on the website.
Linking the SPHINX restaurants chain to soccer and engaging restaurant consumers to share their sport emotions. Keeping them in permanent touch with the brand.
Every championship and all teams have their sponsors. But it’s the fans who is the most important, that’s why SPHINX becomes an official soccer fans restaurant.
Well-though-out strategy was closely linking the most popular sport with the SPHINX restaurants chain. Starting from the strategic claim for the campaign “SPHINX – it’s our fan restaurant”, we developed a contest concerning the soccer games. The contest task was to answer as fast as possible questions based on the information provided in the album entitled “Fan’s Collection”. The album was handed out to the restaurants customers.
Users were collecting points by answering questions everyday. The main prize was a voucher for the Chmpions Party at the SPHINX Restaurant. Additionally the following formats were prepared, among others: screening for the main page, roll-ups, dedicated to the campaign landingpage, as well as the BTL formats (i.a. table pads).
Interactive presentation of the Yeti model for iPad.
Emphasizing the image of ŠKODA as an innovative brand which uses the newest technologies.
Developing a multimedia guide – a configurator which enables to get familiar with the ŠKODA Yeti car. Developing an application which stands out in terms of functionality and graphic design.
Thanks to the multimedia configurator, the users can create their own Yeti model – they can choose its version, the interior design, body paint, optional equipment, preferred engine and wheels rims. The application estimates the car’s price, depending on the chosen options and enables to sign up for a test drive.
Additionally, the users can see the Yeti model in the 360 panoramic view and test their maneuvering skills while parking a virtual car. Modern graphics, intuitive navigation and multimedia solutions make the application a useful tool which can be used for fun or as a source of information both for those who intend to buy a new ŠKODA and those who simply are an automotive enthusiasts.
Supporting a sales campaign and drawing an attention to the advantages of the Direct Account for 0 PLN (Konto Direct). Emphasizing the extraordinariness of the Bank ING’s offer.
Creating a special platform which would in an interesting form present the advantages of the Direct Account for 0 PLN. Inviting the Internet users to search for their “Little Big Discoveries” in everyday situations; presenting those discoveries on pictures.
The Internet users have at their disposal a special website which enables them to take part in a photo contest. Everybody can send their picture presenting an interesting situation which could be called a “Little Big Discovery”. The idea behind it is to show things which very often are seen only in the background.
Suggestive pictures are a very important image element of the Internet campaign, they highlight the advantages of having the Direct Account for 0 PLN.
The campaign included: a website, an interactive media, décor elements in banks, leaflets and posters, as well as multimedia animations.
Supporting the campaign introducing to a Polish market a new Volkswagen model – the up!
Innovative way to present the car’s advantages – a little car with big possibilities.
The name of the brand new Volkswagen model was an inspiration for developing a wide range of many creative solutions, including a dedicated website. It starts with the navigation which refers to the word “up”. When scrolling “up”, the internaut step by step reveals the main features of the car – its trunk capacity, assistant systems, equipment, etc. Enlarged graphic elements on the website emphasize the main claim of the up! model campaign – „Little is big!”.
Together with the website’s launch, a nationwide campaign started. For the purposes of the campaign, we also developed an interactive media (banners and xhtml).
Education through fun for kids 3-6 years old, using the capabilities which the mobile technology offers.
Introducing the youngest to the Narew National Park and to the animals that live there.
Educational game developed for the mobile devices which offer functionality that is not possible with the desktop computers. „Captain Dyzio” is geared towards 3-6 years old kids, and enables to „visit” a beautiful, picturesque spots of Narew National Park. While walking through labyrinths, the players can find out a lot of interesting details concerning animals living at the Narew river.
„Captain Dyzio” was awarded with the Mobile Trends Awards 2013 title in “educational application” category. It can be downloaded from: http://dzieci.mos.gov.pl/
Building a modern image and make a communication with the internauts easier.
Enabling fast access to all needed information and enticing to visit “Wieliczka” Salt Mine.
Only being underground in person one can feel a true atmosphere of the Wieliczka Salt Mine. Thanks to the Kopalnia.pl website we can be closer to that experience.
Presenting all aspects of „Wieliczka Salt Mine. Corporate website is divided into two parts. „Bright” – presents information on "Wieliczka", i.a. comprehensive guide, offered products and interesting details in a form of infographics or blog. E-commerce offers Salt Mine products and Health Resort entices to benefit from wide range of treatments.
Multimedia tourist rout is the „dark” part of the site. It laeds the internauts to the historical Salt Mine and discovers its secrets during an adventurous excursion. “Dark” site can be visited also by smartphones and tablets users. The launch of the Kopalnia.pl website has been very positively reviewed by media and interactive industry experts.
Supporting a nationwide campaign promoting the Bank’s product – an Express Loan. Collecting contact data (leads).
Building a communication platform, which will in an easy and fast way familiarize the internauts with the advantages of an express loan and minimize all the formalities required to get it.
A strategy concerning the Express Loans was based on presenting its main advantages (fast, easy, minimum formalities) in a creative way. Organizing the communication, according to the topics, enabled to create a simple and transparent website guide. The internaut, step by step reveals the product’s advantages and by using a special calculator, calculates an individual installment and payment possibilities. There is also a possibility to fill in an application form thanks to which all required formalities are minimized.
Information on the loans are complemented with short testimonials. Their characters describe their cases – real life situations when they could benefit from the Express Loan taken from the Bank Pekao S.A. The website is also available in a mobile version – for smartphones and tablets users.
Creating a positive image of GoldenSubmarine amongst media representatives and industry representatives. GoldenSubmarine as an expert in the inteactive marketing filed.
The visualization of the 360interactive idea – own GoldenSubmarine’s philosophy which is based on building an integrated on-line communication and its strategy for a long-term presence in media. Providing marketers with knowledge useful on a daily basis.
Infographics in a modern way organize any data, statistics and interesting market information. At 360interactive.pl own GoldenSubmarine projects are published as well as the most interesting infographics found in the Internet. Data which is presented on the website is acquired by GoldenSubmarine’s Research and Analysis Department in a cooperation with Z ORIAQ, IAB Polska, Interaktywnie.com and Interactive Research Centre. The website also recommends the most interesting multimedia presentations and marketing books.
360interactive.pl was awarded with a brown KTR in the Design/Infographics category, for the IAB Forum Summary and MIXX Awards 2010. Infographics are also regularly published in the Brief magazine.
Engaging the internauts into creating a positive image and emotional attitude towards the ŠKODA cars. Presenting its advantages in a completely new way.
The ŠKODA cars captivate our hearts from the first contact. The internauts can experience it in person and check their favorite model’s performance.
ŠKODA TestShow was a key element of an official ŠKODA YouTube channel. It was created to provide a comprehensive information concerning the cars produced by ŠKODA 5 episodes were hosted by a well known sport journalist, Adam Kornacki. The cars were tested by different customers, like students or reggae band. The next episodes were recorded according to a scheme: ŠKODA expert + chosen internaut who came up with a creative idea on how to test the car.
The launch of the channel was initiated by a viral video starring Adam Małysz behind the Fabia RS wheel. It was a shortened version of the video which was uploaded on YouTube. The video was seen by around 700 000 viewers and became a “hit” on YouTube according to AudienceAttention. There were discussions on the video both in on-line and traditional media („Panorama”/TVP and “Szklo Kontaktowe” /TVN24). The video was awarded with the Mixx Awards 2011.
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