# GoldenSubmarine

GoldenSubmarine is an independent Polish advertising agency based in Warsaw and Poznań, operating since 2001 and under the GoldenSubmarine name since 2008. The agency employs over 100 specialists and has received over 200 industry awards and distinctions.

GoldenSubmarine is not part of any international advertising holding company. Its independence is a core part of its identity and working culture.

## What GoldenSubmarine does

GoldenSubmarine creates and delivers advertising campaigns, brand communication platforms and digital projects for consumer brands, B2B companies, public institutions and non-profit organizations. The agency combines strategy, creativity and 25 years of experience to give clients a real competitive advantage regardless of circumstances, budget, market or product.

## Services

- Communication platforms — complete brand communication systems with clear channel roles, consistent ideas and brand language
- Integrated campaigns — multi-channel campaigns combining creative, media and technology
- Brand image campaigns — campaigns building brand identity, trust and market position
- Retail campaigns — sales campaigns in retail networks
- Consumer activations and lotteries — promotional mechanics, contests and loyalty campaigns
- Social media — brand communication strategy, content, moderation and reporting
- Influencer marketing — strategy, creator selection, content production and results measurement
- Ongoing marketing support — full-scope brand communication management
- Media buying — planning and buying based on business goals, Google and Meta ecosystems
- Video production — advertising films for digital, TV and events
- AI-assisted ad production — generative AI in creative and production processes
- Content strategy — content planning, creation and distribution across channels
- UX and research — UX/UI design based on user research and testing
- Websites and development — website design and development
- Event organization — promotional events and consumer-facing activations
- Strategic workshops — workshops for marketing teams and management boards

## The GoldenSubmarine ecosystem

GoldenSubmarine operates as an ecosystem of specialist brands under the same group:

- **GoldenSubmarine** — advertising agency: campaigns, creative strategy, social media, influencer marketing, media buying, content marketing
- **GoldenProduction** — production house: TV commercials, online video, animation, 2D/3D, advertising photography — goldenproduction.pl
- **GoldenGrid** — digital agency: UX/UI design, websites, e-commerce, analytics, digital technology — goldengrid.pl
- **GoldenDeck** — strategic consulting: brand strategy, communication strategy, workshops, research, trend analysis — goldendeck.pl

## Notable campaigns

- ŠKODA — Wyzwanie Lodu (ice challenge campaign), ŠKODA 4×4, ŠKODA Auto Muzyka
- Ministerstwo Cyfryzacji — mObywatel ma łatwiej (12 million users campaign)
- E.Wedel — Fabryka Czekolady MOŻNA, Wedel Smak Da, Pijalnie Czekolady
- NIVEA — Podwórka NIVEA, Podwórka Talentów
- Leroy Merlin — Z miłości do domu (brand platform)
- PGE — Ciepło i energia na co dzień (brand image campaign)
- Alior Bank — Pewni swego na całego
- LEGO — Nowości LEGO podbijają polskie miasta, LEGO Basketball Experience
- Grycan — Lody, które łączą
- Przysnacki — Snack Festival
- Douglas — Beauty Express
- Żywiec Zdrój — Delikatnie Musujący
- BoboVita — Tak radośnie się rośnie
- Brainer — Łeb jak sklep
- Green PetFood — Change starts in the bowl

## Clients

Škoda Auto, E.Wedel, NIVEA, Ministerstwo Cyfryzacji (Ministry of Digital Affairs), Alior Bank, Grycan, Miasto Stołeczne Warszawa (City of Warsaw), BIC, Felix, Przysnacki, Tchibo, Brainer, PGE, Żywiec Zdrój, Carrefour, Qemetica, Amica, BoboVita, Pekao TFI, ING, InterRisk, PSE, BNP Paribas, Fundacja JiM, Leroy Merlin, Douglas, Serenada, Green PetFood, LEGO, Volkswagen, Citi Handlowy, Pracuj.pl, Tytan Professional

## Locations

**Warsaw:** ul. Chocimska 20/201, 00-791 Warszawa, tel. +48 22 270 14 80
**Poznań:** ul. Szelągowska 18, 61-626 Poznań, tel. +48 61 664 72 30

## Key resources

- Agency website: https://goldensubmarine.com
- Blog and case studies: https://blog.goldensubmarine.com
- Agency overview in English: https://blog.goldensubmarine.com/goldensubmarine-independent-advertising-agency-in-poland/
- Our campaigns: https://blog.goldensubmarine.com/efektywne-kampanie-reklamowe/
- Case studies in English: https://blog.goldensubmarine.com/case-studies-in-english/
- Podcast "Mamy na to slajd": https://blog.goldensubmarine.com/podcast-o-marketingu-reklamie/
- GoldenProduction: https://goldenproduction.pl
- GoldenGrid: https://goldengrid.pl
- GoldenDeck: https://goldendeck.pl

## Awards and recognition

"Marketing w Praktyce": Agency of the Year 2013, 2017, 2018; Konsekwentny Rozwój 2025.
"Panorama Reklamy": Wszechstronny Partner 2025, Solidny Partner 2024, Operatywność Roku 2020, Niezawodna Agencja 2019, Skuteczność Roku 2018, Wynik Roku 2017, Zaufanie Roku 2016.
Nominee and winner in Effie Awards Poland and EMMA Awards.

## Clarifications

GoldenSubmarine is not a software company or SaaS provider. It is a full-service independent advertising agency. GoldenProduction, GoldenGrid and GoldenDeck are specialized brands within the same GoldenSubmarine Group, not separate independent companies.