MARKETING
AUTOMATION
AND ANALYTICS

We use marketing processes and technology to reach specific groups of users with a tailored message, through the right channel and at the right time.

What we do

Audits of mass communication
Increasing conversion and lead generation
Loyalization
Creating content
Analytics
Tools implementation

Holistically or pointwise

Regardless of the nature of your business, we adjust our strategy for marketing automation to the realities of given product or service category, and to the goal you want to achieve.

We use our knowledge

We place particular emphasis on our competences related to email marketing, content marketing and social media. We have been managing these channels in the FMCG, automotive and financial industries for many years.

We can navigate in all conditions

Regardless of whether your goal is the improvement of your current activities or their automation, we will adjust to your needs. We will assemble the necessary tools and the team in order to achieve the set goal.

In the end, the intended result is what matters the most

We will use available technological solutions (freshmail, getresponse, salesforce, etc.) and, if necessary, we will recommend new technology, that, based on the developed strategy, will allow to achieve the intended results.
Email Marketing

Email Marketing

We offer mass communication audits, creating communication strategies, designing templates, sending of campaign emails to own and external databases.
Landing Pages

Landing Pages

Based on the analytics and tests performed, we will design your landing page to maximize the conversion rate.
Content

Content

Online marketing activities require content to be tailored to users' requirements and goals. We will create articles, infographics, and videos, etc. for you.
Contests and lotteries

Contests and lotteries

Contests and lotteries are effective ways to quickly increase your base. We will take care of your project in all its aspects: the idea, compliance with the law, or shipping the awards.
Loyalty programs

Loyalty programs

We will design, implement, and manage a loyalty program that will help you, as a marketer, achieve your goals related to the size and quality of the base.
Chatbots

Chatbots

We will design and implement a chatbot based on the goals set for this communication channel. It will help you educate, inform, or promote products or services.

What can we do?

CRM & E-mail marketing

(comprehensive service)
Analitics Eyetracking Optimizing Prototyping UI design Usability testing UX writing
We have been cooperating with NIVEA Poland since 2014. Together, we carried out numerous campaigns, and many for them were conducted for My NIVEA Club - a loyalty online platform with over 400,000 female members. Many of the campaigns have won prestigious awards and prizes. As part of the cooperation, we provide comprehensive services related to CRM activities. They include preparation of a communication strategy, creation of a loyalty program and cyclical activations which use the latest technologies, as well as creating content and providing analytics.

Optimization Conversion Analytics

Increasing the conversion rate
Prototyping UI design User Flow
Through the Landing Page built for the purposes of the campaign, we were able to test how much the colors of the buttons redirecting to the partner’s store impact the conversion rate. The difference in the conversion rate between the two versions was over 11%.

New analitic strategy

Analytics Integration CRM Scripts
A/B testing Analitics Eyetracking Optimizing Prototyping UI design Usability testing UX writing
We carried out an audit of the implemented scripts and eliminated the gaps which were negatively affecting the data quality. We planned a new way of tracking traffic on the website and we prepared recommendations for integration with the internal CRM system, suppliers of external tools and tracking of media activities.
Inch by inch, we create fantastic projects.
We’ll gladly show you how.

How do we do it?

We are flexible and open-minded. We can offer various forms of cooperation – depending on your needs,
you can pick one particular service, select just a few more, or you can walk through the entire design process with us.

We analyze

Quality of the base
Segmentation
Language of communication
Consumer Journey
UX templates
UX landing page

We define

Goals
Work scope
Timeframe

Strategy

Lead acquisition
Segmentation
Lead scoring
Lead nurturing
Communication
Content

Implementation

Selection of tools
Implementation of scenarios
Creating content
LP Creation
Running campaigns

Measurements of results

Actions optimization
Reporting
Recommendations

We earned the trust of:

Do you seek experts who can transform your idea into a useful product?

Contact Wincenty!

Wincenty Kokot

Wincenty Kokot

BUSINESS DEVELOPMENT DIRECTOR